About Me
Hi! I'm Kelly!
I'm a student at UC Berkeley studying Statistics and Data Science. I'm passionate about combining my love for data with creativity to explore new ways to analyze data and strive for innovation. Recently, I've been working in industries related to marketing, consulting, & public relations.
In my free time I love running, sewing, trying new boba places, and scrolling on Pinterest.
my favorite boba of all time
What I do
Digital Marketing
Past Projects
UC Berkeley International House
Consulted with UC Berkeley’s International House to develop a cohesive social media strategy. Enhanced brand awareness and fostered community engagement for 615+ residents and potential residents.
Stanford Pacific Management Fund:
Coca-Cola Research
Conducted industry & equity research. Performed qualitative and quantitative analysis of Coca-Cola and industry sectors to provide investment recommendations. Gained fluency in basic investing skills such as processing financial statements, performing discount valuations, and understanding market dynamics.
Public Relations
imagiCal X AT&T
Public Relations Consulting
Consulted with AT&T to increase brand love and market towards the Gen Z audience. Planned 5+ public relations executions, built out fresh brand guidelines, and conducted competitor research.
More to come in Spring 2025...
I love to design and sew!
Here are some of my favorite pieces that I've made :)
CAL Game Day Tops
Frustrated by how expensive game day merch was, I decided to make my own. I love having unique merch and these tops have been shared by many of my friends :)
Jurse, noun: jean purse.
I crafted my Jurse after finding numerous pairs of ill-fitting jeans. Inspired by this, I decided to repurpose them: I cut off the legs, stitched the bottom together, and transformed them into a one-of-a-kind purse.
Just as my Jurse combines the practicality of jeans with the functionality of a purse, I also embody a blend of diverse qualities. While I’m a statistics major and love crunching numbers, I’m also passionate about crafting and chronically adding to my Pinterest board. My Jurse represents me and how I integrate different aspects of my personality into a cohesive whole.
CAL Pennant Hoodie
Inspired by a creator on TikTok who makes college pennant hoodies, I decided to make my own. Along with the CAL logo, I sewed a bear in the top left corner and the outline of California in the bottom right corner. After wearing this hoodie on campus, many people have asked me if they can buy one, so maybe I'll start a business...look out for it.
Fashion Design
Patchwork Tote Bags
When I was thinking of what to give my friends for Christmas, I was stumped. I wanted to gift them something that was so uniquely them that when they saw it, they would immediately know it was for them. I decided to make them custom tote bags personalized to them. For my friend Lorissa, I sneakily asked her for a picture of her house and also stalked her location to find her house on Google Maps. I recreated her house in Chapel Hill onto the tote, and I'm really proud of the detail on the house because I struggle with sewing small pieces. For my friend Noor, I knew I had to make something related to her dog Teddy because she's obsessed with Teddy. I created him out of fabric and then embroidered his facial features on. I'm most proud of his little embroidered smile :) More tote bags incoming once I find a new machine because mine unfortunately broke.
lining of the bag!